Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (2024)

Taylor Swift is back and she means business. The singer's much-anticipated 'Eras' tour is well underway and, as you might expect, the impressive three-hour set features a string of high-octane, custom-made looks.

The show, which is currently travelling across America before heading off internationally, is split into different sections to represent each of Swift's albums, with bespoke outfits for every era.

"The tour represents a very important moment in Taylor's career, because she conceived and built it as a journey through the different moments, or as the title suggests, the musical eras defining her career," explained Alberta Ferretti, one of the designers behind one of Swift's many on-stage ensembles. "I'm honoured that she asked me to design dresses for this special occasion. I have always been fascinated by women who constantly question and challenge themselves and Taylor, with her work, has demonstrated to be a multifaceted artist, able to constantly transform and evolve."

Each look was carefully considered and designed to represent the feel of each album: a floaty lilac Alberta Ferretti gown and a ruffled orange Etro design for Folklore, for example, or a one-legged snake-motif Roberto Cavalli jumpsuit for Reputation. As the tour continues, it's also become clear that Swift intends to switch up the wardrobe from venue to venue, debuting new pieces as she goes.

Here, we chart some highlights from her impressive tour wardrobe, from designer sketches to up-close details:

Nicole + Felicia

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (1)

Taylor Swift performed onstage in a beautiful lilac Nicole + Felicia ballgown, featuring a tiered tulle skirt that captured the light beautifully, thanks to its crystal-embellished finish.

Nicole + Felicia

Nicole + Felicia shared a glimpse into how the breathtaking dress was made in the brand's atelier, from the original sketch to the final product.

Jessica Jones

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (3)

For her more acoustic songs, Taylor Swift chose a beautiful ruffled red dress by designer Jessica Jones. She wore the gown with some glittering Christian Louboutin boots, which seem to be a staple style in her Eras tour wardrobe.

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Roberto Cavalli

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (4)

Taylor Swift treated fans to the ultimate party look – an orange shimmering two-piece by Roberto Cavalli. Its beautiful design gave the illusion of crystal water droplets, which moved effortlessly as she performed onstage. She wore the outfit with her go-to sequin Christian Louboutin boots.

Alberta Ferretti

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (5)

For the Florida leg of the tour, Taylor Swift wore a green chiffon gown with a deep neckline, flowing sleeves and embroidered leaf detailing, designed by Alberta Ferretti.

Alberta Ferretti

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (6)

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Elie Saab

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (7)

Swift performed on-stage in a beautiful Elie Saab couture gown that was covered in floral appliqué and shimmering beading.

Versace

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (8)

The singer performed in a sequinned pinstripe blazer by Versace, featuring gold stripes and matching buttons.

Ashish

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (9)

Swift wore a sequinned Ashish t-shirt embroidered with her lyrics, with a Gladys Tamez Millinery hat. The text on her slogan tees has been changing at each stop of the tour.

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Alberta Ferretti

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (10)

The singer twirled across the Las Vegas stage in this delicate chiffon gown with voluminous sleeves. The lace detail and crystal embroideries caught the light beautifully as she moved.

Alberta Ferretti

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (11)

Zuhair Murad

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (12)

Swift has made embellished bodysuits central to her 'Eras' wardrobe. This purple beaded look by Zuhair Murad, complete with co-ordinating knee-high boots by Christian Louboutin, took more than 350 hours to create from 20,000 glittering crystals and pearls – and she even wore a matching beaded garter.

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Ashish

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (13)

In Las Vegas, the singer took to the stage in a glittering red coat by Ashish, which was layered over a matching bodysuit and colour co-ordinated with her guitar.

Zuhair Murad Couture

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (14)

Taylor Swift kicked off her tour in Arizona wearing a custom-made Zuhair Murad Couture tulle ballgown – featuring beautiful beading, sequins, pearls and crystal embellishments all over the voluminous skirt and bodice. The impressive dress required 50 metres of tulle, while the elaborate design took more than 350 hours of handwork to create in the brand's atelier.

Oscar de la Renta

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (15)

On opening night, Swift closed the show in a beautiful deep midnight-blue leotard (fittingly, to perform tracks from her most recent album, Midnights) designed by Oscar de la Renta, which featured beaded fringing and thousands of crystals, paired with matching glittery boots.

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Roberto Cavalli

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (17)

Swift wore a gold-fringed Roberto Cavalli couture mini-dress, designed by creative director Fausto Puglisi, which she teamed with a pair of silver cowboy boots. The dress shimmered with embroidered metallic fringing that formed a zig-zag pattern, with a sweetheart neckline.

Roberto Cavalli

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (18)

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Roberto Cavalli

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (19)

One of her most dramatic looks from opening night was this Roberto Cavalli one-legged jumpsuit. The design features a black sheer sleeve, glittering material and a three-dimensional embroidered snake motif winding from the bottom of her leg to the top of her neck. The ruby red snake contrasts with the black bezels of the design, which she matched with black ankle boots.

Roberto Cavalli

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (20)

Inside Taylor Swift's 'Eras' tour wardrobe – from designer sketches to outfit details (2024)
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